Saturday, October 10, 2015

Addendum to that bad taste: Marketing

Okay, ready to get depressed?  Especially if you're a struggling writer like so many of us are.  And yes . . .  that includes me.  In fact, I may be leading the pack.  Well, here goes . . .

Ebooks.  The raw numbers.  A couple of years ago the total number of ebooks being published, PER DAY, averaged out to the tune of about 2,230 books. PER DAY . . . or roughly about 60,000-plus PER MONTH!!

That was two years ago, Maynard.  I guarantee you the numbers have increased.  Exponentially.

No frackin' wonder, most of us get lost in the shuffle and are never heard from again.  I mean, think about it; how the hell do you compete as an individual with those types of numbers confronting you everyday?  But even more amazingly is this question . . . how the hell do writers, numerous writers we all can point to, hit the ebook market and apparently LEAP into the Top 10 ranks with seemingly little or no effort?  Writers that, in the deepest recesses of your heart, you KNOW you are better than they are when it comes to putting together a great story.

How?  How do they do it?

Good question, Quasimodo.  And I haven't a clue on how to explain it.  Except, maybe . . . sheer stupid luck.  Just being in the right place, at the right time, with the right product.

As you know the last full week or more I've been delving into the art/science/voodoo magic of ebook marketing.  Almost every venue I walked into mentioned, almost at the very beginning, to offer your ebook for free over a limited time frame.  So I tried it.  THERE ARE NO INNOCENTS (go to the right side, top of the column, to see the ebook offering)  started out 5 days ago with a ZERO ranking.  Zippo.  Nada.  Nothing.  It's been out for a little over a month and no movement whatsoever with it.  I chose that one to try the free ebook move thru it's offering on Amazon.

It goes up as a free offering.  For five days.  On day two the ratings hit the 5,000 mark and it has a ranking of #23 in a sub-sub-sub genre in the mystery section.  It stays either #23 or #25 for the next three days.  

At the end of the five days the free ebook offering is over and it goes back into the "Pay up brother, or else!" pile.  The ratings and the ranking plunges waaaaaaaaaay down.  Still, it maintains a rating and a ranking.  For that I am happy.  But I'm not looking to getting rich soon.  Or ever, for that matter.

I suppose the more liquid cash you have to shell out to ebook marketers gives you a better chance of pushing your little baby boy more toward the front of the line.  All you have to do is fork over your hard won dough.  If you have it.  Which I don't.

You have to ask yourself, "Are you in it for the money?"  And the answer is HELL YES you are!  Maybe not in it to get rich . . . but you'd like to see SOME compensation for all that hard effort you put in writing the damn thing.

Good luck, buddy.  I hope you are better at it than I've been.

No comments:

Post a Comment