Friday, February 2, 2024

To book trailer or not to book trailer?

 Seriously. 

My gut is telling me a well-written, visually captivating, musically mesmerizing book trailer will capture a wandering reader's attention far more quickly than just about any other form of advertising. And if you use the internet as the main (sometimes only) medium to spread the visual feast out to the masses, well 
Godfrey Goes to Glasgow! --- maybe the masses might discover a new and rising star in the genre you write!

So okay. I've been playing around a little bit with book trailers and using Facebook for the main carrier route for such devices. Facebook cuts a deal with authors and wannabe authors where for a certain price (which, so far, has not become too outrageous) you can pop in your book trailer as the main carrier and they'll spread it out over the Kingdom of Facebook for a week at a time.

That's a lot of curious eyeballs falling out of the internet ether to watch your visual baby. A lot of eyeballs. And it seems to be working.

I've created four book trailers already. The fourth trailer, a trailer for Death of a Young Lieutenant, in a span of three weeks, had over 20,000 clicks of interest. And about ten percent stuck around to view the entirety of the trailer.

While I cannot say sales have gone through the roof for the novel, I can say the book has been gathering a large viewing crowd, Amazon speaking.

So a fifth trailer has been cut. This time featuring the Smitty series. (there are two novels in this series so far. One is called Smitty's Calling Card. The other is Discreet Inquiries) We'll see what the raw numbers this trailer runs up to in a week's time. But I can tell you in a little over 24 hours, its already hit the 2,000 mark.

I thought I might share the trailer with you today.  And you can tell me what you think about it. Here goes;